AstraZeneca is becoming a member of the developing legion of healthcare organizations offering mobileapps to help purchasers manage their health and get hold of health recommendations.
The multinational drug maker’s new cellular app is a key function of its AZhelps program, which objectivesto assist purchasers song their medicines and get entry to customer service via their mobile gadgetsand on social media. The AZhelps app allows clients to set reminders for whilst to take medicine and fill upa prescription, song their remedy use and treatment history, earn discounts on AstraZeneca products, and electronically post sales receipts to acquire reimbursement for mail-order purchases.
“The AZhelps program is designed to simplify get admission to to, and remedy with, AstraZeneca medicinal drugs by way of presenting patients with beneficial resources to keep, tune and study their drug treatments in one vicinity,” says Jenny Streets, senior director, patron enjoy and innovation for AstraZeneca.
consumers can load what it calls AZhelps savings onto an Apple Pay or Android pay mobile wallet toacquire savings on sixteen AstraZeneca manufacturers. A customer need to show her card to her pharmacist, who will observe promotional gives to the value of her prescription on the time of purchase.financial savings vary by way of remedy and clients can find out about available gives at AZhelps.Com.
AZhelps app users can earn financial savings on AstraZeneca medications together with Brilinta, Bydureon, Byetta, Crestor, Daliresp, Farxiga, Kombiglyze XR, Movantik, Nexium, Onglyza, Pulmicort Flexhaler, Seroquel XR, Symbicort, Symlin, Tudorza Pressair, Xigduo XR.
“Because the financial savings card is stored on their smartphone, it’s miles one less thing for patientsto do not forget earlier than heading to the drugstore,” Streets says.
To get hold of compensation for merchandise added thru mail order, clients take a image in their receiptthe usage of their cell tool, verify their account data, and publish the picture through the app. Claims are processed in approximately forty eight hours and purchasers can take a look at the fame in their claimsthe use of the app. The process streamlines mail-order reimbursement via disposing of the need forclients to manually fill out reimbursement paperwork and mail or fax them to AstraZeneca.
clients also can use the app to set reminders for when to take remedy or fill up a prescription. Prescriptionsmay be refilled the use of the app and purchasers acquire notifications while their prescriptions are readyfor choose-up.
To get the word out approximately its new app AstraZeneca will rely on the whole on online promotionalvideos and advertisements positioned with EverydayHealth, Buzzfeed, CBS.Com, the My Fitness Pal App, and YouTube.
“The media marketing campaign turned into constructed to reach suitable patients so they can sign up into the AZhelps software and download the cellular financial savings card,” says Streets. “The second one goal of the marketing campaign is to start constructing baseline consciousness of the broader AZhelps application with sufferers.”
AstraZeneca customer support representatives can be reached through Facebook, Twitter and Instagram.In addition to interacting with sellers thru social channels, purchasers can get admission to contentalong with how-to films, recipes and lifestyle hints. AstraZeneca has developed greater than 60 tweets and Facebook responses that can be tailored to character patient questions, Road says. App customerscan touch customer support via tap-to-tweet or name buttons.
“Many consumers have grown aware of interacting with businesses through social media due to the factthere’s an immediacy and transparency to it that many prefer,” Streets says.
No matter presenting the choice to interact with carrier representatives through social channels AstraZeneca says that’s now not the high-quality manner for a patron to get her questions answered.
“Given the policies our enterprise operates under, we favor to take personal conversations off public social media to defend the privacy of sufferers,” says Streets. “Those with questions are advocated to have a one-on-one communication with an AstraZeneca consultant, who will cope with their issuescompassionately and privately.”
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