BlackBerry Ltd. (BBRY) may have exited the handset market—outsourcing development of devices over making them—but that doesn’t mean it’s giving up on the smartphone market altogether. Nor does it mean it can’t be competitive in a market it once led, which is becoming evident with its recently launched DTEK60.
The smartphone, which BlackBerry announced a couple months ago, is getting high marks from ZDNet, which called it the “best enterprise flagship priced at just $499.” In its review, penned by ZDNet’s Matthew Miller, the writer said he is “so impressed” with the hardware and software found in the device that he plans to keep it as his primary Android smartphone. “If you look at the specs above, it matches what we see today from other Android flagships in nearly every way. Water resistance would be great and make the DTEK60 even more compelling for the enterprise, but at $499 it is still an excellent choice,” Miller wrote. “It looks and feels awesome in the hand and I’m having a tough time believing this is a BlackBerry device that only costs $500.”
The positive review wasn’t lost on BlackBerry, which quickly tweeted about it, highlighting the high marks it’s getting. It’s a stark difference to the reaction when BlackBerry rolled out the Priv earlier this year. The device was originally priced at $699—too high, said most—which hurt sales, and was part of the impetus for BlackBerry to exit the handset market.
Lots of Security Features
The DTEK60 boasts a 5.5-inch scratch-resistant screen, a 21MP rear camera and an 8MP front camera with flash, fingerprint sensor and built-in BlackBerry security. It also has a Qualcomm Snapdragon 820 processor and a USB port. The phone runs on Android 6.0 Marshmallow. Like the DTEK50 before it, BlackBerry is aiming to differentiate it from other Android phones by focusing on its security.
With the DTEK60 and its predecessor, the DTEK50, BlackBerry has crammed a lot of security inside. One of the features it hopes will help it stand out is the fact that it monitors the operating system and app and lets users know when their privacy is at risk and provides suggestions on how to improve privacy. It also notifies users when someone is taking pictures or videos without their knowledge or is turning on the microphone, texting or accessing contacts or the smartphone owner’s location. (See also: BlackBerry Rolls Out New Android Phone.)
[Source:-Investopedia]
