Facebook has grand plans to preserve expanding and improving its live video platform this yr, beginningwith help for face-swapping app MSQRD. within the coming weeks, you can pass live on facebook from the MSQRD app and utilize its many unique Snapchat-like masks and filters even as the video is jogging.facebook first received Masquerade, the Belarusian startup at the back of MSQRD, again in March a good way to “retain improving the facebook video revel in,” a spokesperson for the social community stated at the time. Fidji Simo, facebook’s director of product, introduced MSQRD integration these days at VidCon,the annual online video convention in Anaheim, CA.
in a single feel, facebook‘s pass is every other amplification in the ongoing video and messaging strugglethe business enterprise is waging against Snapchat. final year, Snapchat bought facial popularity startup Looksery to build out its selfie lens shop, and Looksery helped Snapchat improvement a face-changetechnology just like MSQRD’s. The goal is to make video, whether recorded or broadcast stay, as dynamic and appealing as viable. Snapchat’s lenses had been a large hit, so it’s no wonder facebook has actedrapid to incorporate MSQRD era into its fast–growing stay platform.
THE fb-SNAPCHAT VIDEO struggle HEATS UP
facebook had a few different live announcements to make as well. starting later this summer, you’ll becapable of invite a chum to “drop in” on a live broadcast. “There are heaps of latest opportunities with thisformat: interviews, debates, duets, collaborations, and more,” fb wrote in a press launch. The organisationmay even soon will let you schedule a live broadcast, and it’s built out a foyer device so people can hangout earlier than one starts offevolved. both capabilities will launch later this summer time forowners of established Pages, however fb expects to lead them to extensively to be had quicklythereafter.