In order to remedy issues with T-Mobile Netherlands, parent company Deutsche Telekom is reportedly planning to take a page out of the book of its U.S. counterpart. While T-Mobile Netherlands has lost over 1 million subscribers in the last three years, T-Mobile US has been consistently adding subscribers for the last couple of years, thanks in large part to aggressive pricing and promotions.
Deutsche Telekom is weighing the more disruptive strategy as it seeks to revive T-Mobile Netherlands after a planned sale failed, said the people, who asked not to be identified because the talks are private. The option is one of several and the German carrier may decide against it, one of the people said.
If the company does elect to go with a more aggressive strategy with its Dutch brand, it’ll be facing some stiff competition. While T-Mobile US is seen as a disruptive force in its own cellular market, Tele2 AB, a smaller rival to T-Mobile Netherlands, is already making some headway with aggressive pricing strategies. T-Mobile Netherlands is also up against market leaders Royal KPN NV and Vodafone.