Not even Facebook is powerful enough to overcome Pokémon-mania.
The mobile game Pokémon Go topped 15 million downloads on Apple’s App Store and Google Play, according to estimates from research firm SensorTower. Available since last week in the U.S., the game features characters called Pokémon players capture in the real world using a combination of GPS and augmented reality.
Pokémon Go is also among the most heavily used apps on a daily basis since its launch. According to iOS usage data from Monday, users spent an average of 33 minutes a day playing the game. By comparison, the average iOS user spent 22 minutes on Facebook and 18 minutes on Snapchat.
What’s interesting is when comparing Pokémon Go to other mobile games, it’s actually behind in minutes. Their report finds users spent 43 minutes a day on mobile hit Candy Crush Saga, while action title Game of War clocked in at a whopping two hours.
However, according to data from SurveyMonkey, Pokémon Go is the most successful mobile game ever in the U.S. based on peak daily active users. As of July 11, the game boasted 21 million daily active users in the U.S., says SurveyMonkey, topping games like Candy Crush Saga and Draw Something.
The other key difference with Pokémon Go is its ability to capture national attention and generate an obsession among players. The fascination has gone so far as toprompt warnings from police to use caution when playing, such as paying attention to surroundings and putting the phone down while you drive.
[Source:- USA TODAY]
